When faced with doubt and indecision, we may have a change of heart.It seems to many in this fast-paced urban life we live that giving up on their dreams is an inevitable fact of life.
Watson's Water, a brand that has remained true to its original dream for over a century, provides consumers with high quality, zero-impurities water. And it further hopes to inspire everyone to stay to their true heart.
Blazed a new trial through integrated digital marketing to inspire everyone to stay true to their precious original dream.
We invited Xiaopeng, the first professional Chinese traveler, to use his own experience to demonstrate the brand's spirit.
An H5 was developed to lead everyone to have a conversation with themselves, ten years in the future, to find out whether they are one who remains true to their original dream or not.
In the offline platform, we invited our TA to engage into the H5 through bottle and outdoor advertisements.
On the online platform, we cooperated with traditional media, famous celebrities and KOL to spread the concept of "staying true to your dreams" and stimulate discussion.
Within only 3 months, the campaign reached over 160 million people. The official Weibo account has 413,366 new followers, surpassing the KPI with 225% increase.