BENTLEY
CHINA

An Innovative
Bentley Track Day
Experience integrated
in mobile device

An innovative track experience that was completely integrated into your mobile device
  1. BRIEF

    To increase the Bentley awareness and sales of full Continental model line, Bentley holds the Tracking Day Event annually.

    In 2015, Track Day were held in 4 cities, includes Shanghai, Zhuhai, Chengdu, Beijing, 12 days experience in total.

    Being the most luxurious and stylish brand, Our challenge is to provide unique integrative experience for visitors from online to offline, with new technology and exclusive service.

  2. SOLUTION

    Experience in all sections based on mobile

    Invitation and warm-up via WeChat

    Recording the driving data in mobile App

    Delivering the exclusive driving reports to customers via WeChat

    Exclusive photo shooting & polishing in mobile terminal

    RFID card connecting the campaign

    Exclusive identification of the customers

    Contains all the required information of the customers

    Simplify the user experience of customers throughout the campaign

    Record all the experience tracks of the customers to find out the hot-zone

  3. RESULTS

    In general, 341 participants and 59 media take part in the Continental GT Track Day Campaign, and generate 34,346 Views in social media communication. 88.41% participants show their intense interests in the driving experience.

see more case studies