To increase the Bentley awareness and sales of full Continental model line, Bentley holds the Tracking Day Event annually.
In 2015, Track Day were held in 4 cities, includes Shanghai, Zhuhai, Chengdu, Beijing, 12 days experience in total.
Being the most luxurious and stylish brand, Our challenge is to provide unique integrative experience for visitors from online to offline, with new technology and exclusive service.
Experience in all sections based on mobile
Invitation and warm-up via WeChat
Recording the driving data in mobile App
Delivering the exclusive driving reports to customers via WeChat
Exclusive photo shooting & polishing in mobile terminal
RFID card connecting the campaign
Exclusive identification of the customers
Contains all the required information of the customers
Simplify the user experience of customers throughout the campaign
Record all the experience tracks of the customers to find out the hot-zone
In general, 341 participants and 59 media take part in the Continental GT Track Day Campaign, and generate 34,346 Views in social media communication. 88.41% participants show their intense interests in the driving experience.